WTF Is Going On With Socials?
Our Predictions for 2025:
2024 was the year social media went off the rails – and we're predicting 2025 will be even wilder. As experts in social media marketing, we've been navigating the ever-changing landscape for years, and we're here to give you the lowdown on what's next.
The Rise of AI-Generated Content
We're already seeing the rise of AI-generated content, from deepfakes to AI-created art. And let's be real, it's kind of awesome. Who wouldn't want to create their own custom memes or Instagram posts with the click of a button? But what does this mean for social media marketing? We predict that brands will start using AI-generated artwork and graphics (not just writing) to create more eye-catching and unexpected content for their followers.
The End of Organic Reach as We Know It
Let's face it, Organic Reach has been on life support for a while now. With the rise of paid social media advertising, it's getting harder and harder for brands to reach their followers without paying for it. Our prediction? Brands will need to get creative and bold with their content strategy to cut through the noise. This will be the year of real, raw, quirky, and imperfect – having vulnerability and authenticity in marketing is quickly becoming a great way to be seen!
Platforms Finally Finding Their Own Identity
Every social media platform is trying to be everything to everyone. Instagram wants to be TikTok, TikTok wants to be a shopping platform, and LinkedIn has introduced a video tab. It's getting harder to tell the platforms apart, and we predict that in 2025, we will see platforms really owning their space and a need for different forms of content specific to each. What does this mean for brands? Be prepared to adapt your content strategy to fit the ever-changing landscape and respond quickly to changes. If you act fast and stay one step ahead, algorithm changes can be seen as an opportunity to beat your competition and gain favour with the platform! We also recommend experimenting with content to find your niche in each platform. It's also about making your content work harder – AI can be a great tool to adapt an original piece of content and tailor it to suit the platform.
Authentic Connections are Key
In a world where social media is becoming increasingly transactional, we predict that brands who focus on driving authentic connections will thrive. What does this mean? Focus on creating content that sparks real conversations, engage with your followers in a meaningful way, and don't be afraid to show your brand's true personality.
As a business owner or marketer, it's more important than ever to stay ahead of the curve when it comes to social media marketing. That's where we come in. At Style Media, we're experts in navigating the ever-changing world of social media and creating content – we've done it for over 23 years, always staying ahead and always thriving! We can help you create a customised social media strategy and content that cuts through the noise and drives real results for your business.
Ready to stay ahead of the curve and make the most of your social media marketing efforts? Book a consultation with us today and let's get started!