Hey there.

Welcome to Style HQ: where ideas move fast and the energy never dips.

With a crew of creatives under one roof, no two days look the same. A fashion shoot in full swing, ideas flying around a roundtable, content creators in the zone, journalists chasing stories, designers shaping campaigns, strategists making the numbers work, and always a victory bell when another project lands.

Style, fashion, lifestyle, it’s what we do, but more than that, it’s who we are. 24 years in the game, and we’re still setting the pace.

More than an agency, we’re your creative partner. Let’s chat and make something great.

Meet our crew.

TRACY SINCLAIR
FOUNDER + DIRECTOR

PAUL JOHNSTON
GENERAL MANAGER

KIRI JOHNSTON
EDITOR, STYLE MAGAZINES

BRIDGET BROWN
CREATIVE DIRECTOR

CHARLIE COLEMAN
DIGITAL MANAGER

LAURA SUTTOR
GRAPHIC DESIGNER

CAROLINE ATTWOOD
PHOTOGRAPHER

KATHRYN EDMONDS
STYLIST + STUDIO MANAGER

KELLY BEASLEY
SENIOR ACCOUNT MANAGER

VALENTINA TRIFUNOV
SENIOR ACCOUNT MANAGER

SARAH KENNEDY
ACCOUNT DIRECTOR

NATALIE MCGOWAN
DIGITAL JOURNALIST

BIANCA LICINA
DIGITAL WRITER

YANA VAN DER BYL
BUSINESS DEVELOPMENT MANAGER

ALEX HOWARD
DISTRIBUTION