5 TikTok trends set to blow up in 2024

It’s no secret that TikTok is the place to be right now. Sure, Instagram is important, and people are using Facebook, but when it comes to social media marketing, TikTok is top tier.

In 2023, we saw the platform grow and change in real time, with our FYPs flooded with chaotic content that felt weird, original, and completely unique. This content is super fun and incredibly engaging; however, considering the speed of how TikTok has continued to transform, it can also throw off any social media marketing plans you may have laid out for your brand. So, how can you make sure to remain on top of all the new TikTok trends in 2024 when they’re changing so rapidly?

Well, we’ve looked at some of the biggest TikTok trends of 2023 and pulled together our own list of trends that we think will take over TikTok in 2024.

Sharing is caring

If you’ve discovered something amazing and you think it can help your audience in some way, turn it into a TikTok! According to a study conducted by Material in 2023, 44% of TikTok users ended up discovering something new through TikTok.

We have no doubt that you already have a good idea about what your customers and industry peers are searching for on TikTok, so if you’ve got a new novelty product, a technique you think your audience could benefit from, or have purchased something yourself that you think your followers will love, then share it! When it comes to TikTok, gatekeeping is definitely out.

Community-driven creation

TikTok is a global platform where brands can reach millions of users from across the world and sometimes it can be tough to create content that appeals to everyone. So, if you’re struggling to plan your content, why not let your audience do the heavy lifting for you and execute some of their ideas?

Dive into your comments section and see what questions your customers would like answered, what content they’ve said they’d like to see from you, and what conversations are happening between users – there’s a well of inspiration in your comments section, you just have to look. 

Be #delulu

Let’s be honest, we can all be a bit delusional and in 2024, one of the biggest TikTok trends involves sharing your delusion with the world. One of the many reasons why users flock to TikTok is because they’re able to find videos that use light-hearted humour to create a sense of comfort and confidence that makes them feel like they’re able to bond with the creator. Simply adopting a bit of main character energy and a dose of silliness, creating content that will make your audience giggle will not only help your brand stand out, but it will also draw in more like-minded customers who share your own delulu views. 

Listen to the lingo

Who knew a social media platform could change the world’s vocabulary?! Thanks to TikTok, we’ve been introduced to fashion aesthetics like #tomatogirl, #mobwife, and #grandpacore, the #cleangirl beauty look, and new descriptive phrases like #girlmath and #girldinner.

In 2024, content that leans into the whacky phrases and labels that emerge from the platform’s conversational community will reach audiences significantly quicker than content that doesn’t. So, when you’re creating your content plan, ensure you’ve got a TikTok phrasebook ready to go so you can incorporate these new words into your videos, images, and captions.

Connect through conversation

If you’re wanting to build more authentic connections with your audience in 2024, then one TikTok trend you should certainly jump on is the conversational video. Simply placing a camera in front of yourself and talking to potential customers about what’s happening with your brand, how your team are working, and even asking for their opinions on things like product colour choices can help create more brand loyalty. This will then encourage potential customers to investigate your offering further simply because they feel like they’re able to establish an honest connection with you.

We don’t need to tell you just how brilliant TikTok is. The platform is creating a brand-new world of authentic content that has completely transformed social media marketing and how brands connect with their audiences. Not every piece of content on TikTok is planned or curated, most of the videos gaining traction are videos of users simply talking to their audience, sharing their own experiences, and shining a light on their own unique way of thinking. 

So, if you’re wanting to make sure your brand doesn’t get left behind in the world of social marketing, make sure you’re  jumping onto these TikTok trends, creating authentic connections with your audience, and showing potential customers exactly who you are.

Need help building your own TikTok content plan or creating content? Get in touch and we’ll help you get the ball rolling.