What is a creative agency?

Building a brand doesn’t happen overnight. As the saying goes, it takes a village to raise a child and the same goes for a new brand. Even if you’ve got a complete vision of the type of brand you want to build, you’ll still need help to develop your brand’s image, tone of voice, image library, and customer base, because doing it all on your own can be exhausting and incredibly time consuming – luckily, this is where a creative agency can help! 

Did you know that Style Media is a full-service creative agency? Brisbane is our home, and we love working with both new and established brands and companies on a wide variety of projects. So, we thought we’d tell what a creative agency actually is, how they differ from a digital agency, and how they can help you build a strong foundation so your brand can flourish!

So, what is a creative agency?

A creative agency is a term for an agency that offers a variety of services that fall under the marketing and advertising umbrella. Now, this is quite a big umbrella, but generally, creative agencies can offer advertising, brand, content, marketing, and social media strategy services; data measurement and analysis; creative content creation such as blogs and articles, photography, videography, copywriting, copyediting, content planning and publishing, graphic design, and web design; and communication services like influencer marketing and public relations. 

In a nutshell, a creative agency is a team of experts who can support you as you work to grow your brand. A creative agency usually has an art director, creative director, brand and content strategists, account managers, producers, writers, editors, photographers, videographers, web designers, graphic designers, and content distribution specialists at the ready, to help you with different projects. Depending on the size of the agency and the type of project you’re seeking assistance with the agency may also work with a series of external collaborators. 

As you can see, a creative agency has a lot of moving parts, however, that simply means that a creative agency is able to help you with a variety of different projects, rather than just specialising in one specific channel. 

What’s the difference between a creative agency and a marketing agency?

A creative agency comprises of a team of experts who work across a variety of different channels, and all have their own specialty. While a marketing agency and a design agency can offer services that overlap with the services a creative agency offers, they often specialise in just the one channel. 

For example, a marketing agency can help you create strong marketing strategies to grow your business, but you will also need to work with a design agency to create content for the marketing agency to use. Working with a creative agency means you’ll be able to access both marketing and design services from the same team, which will save you time and money in the long run. 

How can a creative agency help your brand? 

As you’ve probably already guessed, a creative agency can help your brand in a multitude of ways. Whether you need them to fill a gap in your marketing team or fully take the reins of your growing brand development, there are so many ways your brand can benefit from working with a creative agency. 

A creative agency team can provide you with a fresh perspective and present you with a variety of new ideas about how to elevate your brand that you may not have considered. They can also expertly execute anything from EDM marketing campaigns, website copy, SEO content strategies, social media campaigns, and photoshoots, to provide you with the necessary resources that your brand needs to grow. 

As a leading creative agency ourselves, at Style Media we make a point of staying up to date on the latest digital, marketing, print, and social media trends (and fashion, beauty, lifestyle, and food trends, of course!). This means we’re well versed in the way these industries are moving and evolving over time. This is the beauty of working with a creative agency, with such a diverse team working across a variety of different industries, they have unique insider knowledge that can help your brand stay ahead of the curve. 

Working with a creative agency also provides you with a new network of creatives you can call on whenever you need help. They’ll take your ideas and quickly execute them for you with precision and care. They’re there to help grow your brand and make sure you have effective strategies in place to boost its growth. 

Want to learn more about what a creative agency can do for you? Give us a shout — we’re always available for a coffee!